Baby Boomers who want a whiter, brighter smile use Venus® White teeth whitening gel
In recognition of Breast Cancer Awareness Month, Heraeus, the worldwide leader in dental esthetics, is offering Venus® White teeth whitening gel for FREE (estimated retail value: $400) through its Venus Smile Program. The mint-flavored, take-home gel is available nationwide through participating Venus Smile dentists. Patients can locate a dentist and book an appointment online at www.MyVenusSmile.com. Patients can also experience a new smile at the Venus® White Virtual Smile Makeover site, www.TryAVenusSmile.com.
The Venus® White Breast Cancer Initiative is a key part of Heraeus' larger citizenship program and reflects the company's commitment to use its resources to help enhance the health and well-being of females. "We are inspired by the tireless work of those on the front line who are seeking a cure for breast cancer," says Christopher Holden, President of Heraeus Kulzer.
The Company also donates a portion of proceeds from the sale of Venus® White to support breast cancer research.
Although breast cancer deaths have declined, it remains the second leading cause of cancer death in women.