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About the Author


Nancy Shonka Padberg

Ms. Padberg is a former Fortune 500 Times Mirror executive, Integrated Marketing Communications Vice President and MBA graduate from the Graziadio School of Business & Management at Pepperdine University. Ms. Padberg has over 17 years of publishing and marketing expertise, served on several boards, is a guest speaker, published author, former Big 12 golfer and resides in Santa Monica.

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Best Boomer Towns Columns

5 Reasons why Consumers Age 50 + are Marketer’s Choice

Boomers spend 15 hours per week online doing research, emailing, working on their hobbies like gardening, travel, quilting, photos, and so much more.

• Biggest demographic - 42% of adult population
• Boomer bulge - 84% of Boomers are already 50+
• Buy more - 45% of all consumer goods
• Most assets - 75% of discretionary wealth
• Most influential - 68% give money to their adult kids

Navigate Boomer Media, Largest Online Boomer Media Source - over 100 sites for ads, content, sponsorships, Home Page Take Overs, email, mobile and caregiver databases


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