Best Boomer Towns Columns

5 Reasons why Consumers Age 50 + are Marketer’s Choice

Boomers spend 15 hours per week online doing research, emailing, working on their hobbies like gardening, travel, quilting, photos, and so much more.

• Biggest demographic - 42% of adult population
• Boomer bulge - 84% of Boomers are already 50+
• Buy more - 45% of all consumer goods
• Most assets - 75% of discretionary wealth
• Most influential - 68% give money to their adult kids

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