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From the Book Store

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About the Author

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Nancy Shonka Padberg

Ms. Padberg is a former Fortune 500 Times Mirror executive, Integrated Marketing Communications Vice President and MBA graduate from the Graziadio School of Business & Management at Pepperdine University. Ms. Padberg has over 17 years of publishing and marketing expertise, served on several boards, is a guest speaker, published author, former Big 12 golfer and resides in Santa Monica.

The Author's web site

Best Boomer Towns Columns

Baby Boomers Enjoy Travel

Medical - According to the Medical Tourism Association, medical travel is a $60 billion industry. As Boomers age, affordable health care may be found outside the country. Most popular destinations include Singapore, Thailand, India, Mexico, Costa Rica, Jordan, Turkey and Brazil.

Culinary Cruises - Baby Boomers love their food, wine and cruising. Put them together and you have a growing market. Holland Cruises started culinary cruises five years ago -- now most of the cruises include culinary delights and focus.

Religious - over 925,000 people from the U.S. average age of 55 traveled for religious reasons, according to the U.S. Commerce Department. Holy Land includes Israel, Jordan, Egypt, Turkey, Italy, Portugal and France. Ninety percent of the faith-based travelers are Christians.

Adventure Travel - Adventure travel is for all ages. According to a report by George Washington University and the Adventure Travel Trade Association, the adventure category spending was $89 billion in 2009 with much growth ahead. Boomers and seniors are hiking, sky diving, snorkeling, scuba diving, cycling and skiing.

 

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