Best Boomer Towns Columns

Boomer Research, Did You Know?

Every 7 Seconds someone in America
turns 50.

50+ age group:

Is the fastest growing population 
segment.

Is the most affluent consumer 
group that exists.

or healthiest, wealthiest group that
is active and educated,

Account for over 40% of total 
consumer demand.

Average $24,000 in annual disposable 
income.

Control over 48% of all discretionary 
purchases that occur.

Own over 80% of all money in 
savings accounts.

Own 79% of America's financial 
assets.

Spend almost $2 Trillion on goods 
& services each year.

Own 62% of all large Wall Street 
investment accounts.

Visit malls more often than 
any other age group.

Dine out 4-5 times per week.

74% use the Internet to find 
health information.

78% make online purchases.

Over 70% are willing to try new 
brands.

Spend over $29 Billion yearly on 
grandchildren's gifts.

Women over 50 spend $21 Billion
on clothes annually

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