It's not a secret why The Who was selected to be this year's Super Bowl Half Time entertainment, is it? There are 78 million baby boomer sin the United States that spend $7 trillion annually, buy 7 of the 13 cars after age 50 and purchase 80% of the luxury vacations.
The Boomers grew up with The Who, Rolling Stones and The Beatles. Boomer bands. The Who sounded great, looked great and proves once again that the boomers are the healthiest demographic the U.S. has ever seen. Great energy. And no wardrobe malfunctions. Just class and classic great sound.
Baby boomers were born between 1946 and 1964, this large demographic gave birth to the era we know today as the Knowledge Age. The number of colleges increased dramatically to fill the need for the boomers entering college. New highways were built during this time connecting them to cities around the U.S. encouraging adventure. It's no wonder boomers love to travel, its what they grew up with.
I recently read that the boomer grandparent (average age 55) doesn't take their grandchild to Sarasota, they take them to Sarajevo! Boomers are smart, adventurous, healthy and wealthy. Brands should be talking to Boomers more than ever. Somebody did their homework at the NFL, they know their average age of their ticket buyer - I suspect of boomer age (between the ages of 46 and 64) and have enough money to buy a Super Bowl Ticket and trip to Miami, oh and like The Who! Rock on Boomers. Navigate Boomer Media an online digital ad network - reach the boomers, they are buying.