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Adeline Ashley

Los Angeles native Adeline Ashley is founder and president of a new website With over 15 years experience in the gourmet foods, corporate gifts, catering and event planning industries, she has become an expert in providing creative gifts and event planning ideas. Special artistic care goes into creating extraordinary celebrations and fabulous gifts to deliver that extra “WOW” factor—hence, she has a long list of celebrity and corporate clients from Oprah to Aerosmith and Boeing to Warner Bros.

Adeline’s business background along with a passion for entertaining was a natural transition for her to create Clever Parties. Through recent planning of party events, both personally and professionally, she saw an opportunity to develop a unique online resource for planning, sharing, and creating clever parties and events. She wanted to build a site that was cool, fun and easy to use with helpful tools and social networking capabilities.

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Best Boomer Towns Columns

You’re Not Getting Older. You’re Getting Better!

“You’re not getting older. You’re getting better.”

Kenny Perry was 11 years old when Loving Care hit the airwaves with that slick advertising campaign in 1971. And it applies just as much to the Kentucky –born Boomer’s 2009 season as it did to the women who graced the television screens of his childhood.

Perry came within a hair – sorry, couldn’t resist – of winning last week’s Master’s at Augusta National, where he was tied for the lead after 72 holes of regulation play before falling just short on the second playoff hole to Argentina’s Angel Cabrera.

For the 48-year-old Perry, it was another masterful performance for a man that has taken the stage away from Vijay Singh of late as the darling of Boomers who enjoy seeing one of their own kick butt on a PGA Tour golfing stage usually headlined by Gen X’ers and Gen Y’ers.

Perry’s run to the top of the Boomerboard began with three regular-season wins last year as part of his concerted effort to make the 2008 U.S. Ryder Cup squad. Not only did he qualify for the game’s premier event, held at Louisville’s Valhalla Golf Club in his home state, he put together one of the most clutch performances ever by a U.S. player.

Competing before friends and family, including 84-year-old father Ken dressed in his traditional overalls, Perry beat Henrik Stenson 3 and 2 in singles, giving him a 2-1-1 record and hero status among U.S. fans.

“I said this was going to define my career, but you know what, it made my career,” Perry said at the time.

But what he has made since the Ryder Cup isn’t exactly chopped liver.

Perry is No. 3 on the PGA Tour money list having earned more than $2.6 million in 2009. He has won one event this year, February’s FBR Open at the TPC Scottsdale. Combined with his three victories in 2008, that means 40 percent of his 10 career victories have come in a little over a year. And he has six top 10 finishes this season.

Doesn’t sound like a Boomer who is ready to slow down.

In a article published during Masters week, Perry and his father discussed parenting methods and health practices that could send those two disciplines back to the days of Loving Care commercials.

Senior writer Steve Elling noted that when Perry was a youngster, his father “habitually whipped his boy in card games, board games, shooting baskets, playing golf and just about any other competition they could conjure up. Pops talked a slew of Kentucky trash while he was winning, too. ‘I am going to beat you until I die,’ Ken Perry told his son with a cackle.”

Won’t hear that philosophy on many feel-good, morning talk shows these days. Hard to argue with the results, though, the Master’s runner-up notes of his dad’s parenting style.

“He beat me so bad, [I] cried all the time, because he just beat on me,” the younger Perry told Elling. “Then he would laugh in my face as he was doing it. You know, he was a smart man. He taught me a lot.”

And how about all those fitness trailers, personal trainers and nutritionists tagging along after today’s PGA Tour stars? Perry seems to run against the tide in the seas of contemporary advice regarding diet and exercise.

“Physically, I’ve always been real good,” he said. “I don’t think I’ve lost anything from my mid-20s to now. You know, I don’t really work out. I can’t really say I’m working out or anything like that. And I don’t really watch what I eat, but yet, it’s working.”

“I feel like I’m just as strong and I feel like I hit it just as far. I think we have got more experience on the young guys. In the long run, I’d take a guy with more experience and know-how.”

Perry’s know-how seems to extend beyond the borders of the golf course and into how Boomers might want to live their lives.

“You know what, everything is a bonus now, it really is,” Perry told Elling. “I’m just going through each and every day enjoying life a little bit.”

And just to show the Titleist doesn’t fall far from the golf bag, the younger Perry says something that sounds like it might have also been spoken by his dad.

“I think I can win. You know, I’m not going out there very casually. I’m burning inside, wanting to kick everybody’s butt.”

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