With the SRES designation addressing the fastest growing market segment in real estate, Boomer AuthorityTM Association and SRES have launched the first "Value-Added SRES Designation Program" for real estate professionals serving the 50+ demographic.
The Boomer and Senior Market
Why are 50-plus clients moving? To be closer to grandchildren. To start that vineyard they've always dreamed of. To address health concerns. The list goes on and on. Can you speak to the unique motivation they have? Do you know how to counsel your client on their options? This is the kind of distinction that can set you apart.
Through Boomer AuthorityTM as a Value-Added SRES designee, you'll be able to immediately:
> Join a group of REALTORS® who comprise one of the fastest growing networks in the country.
> Register online for courses available in over 50 states and provinces.
> Connect to a nationally advertised brand in the consumer market.
> Market your personal brand with designs and tools you receive with membership.
> Create your own "Optimized Landing Page" on Boomer AuthorityTM, which will extend and expand your personal brand, reach 1000s of 50+ Boomer Boomers that are in immediate need of your expertise, and ultimately help you secure new listings and sales and generate incremental revenue.
Each SRES Designee can use their Optimized Profile Page on Boomer AuthorityTM as a custom "Landing Page" which explains in detail how you, as a professional SRES Realtor, can help a Baby Boomers and Seniors with their real estate needs.
SRES Designation Program
The SRES® 12-hour designation program instructs REALTORS® to profitably and ethically serve the real estate needs of clients age 50+. Includes first year membership in SRES Council and its umbrella of services.
SRES Designation Requirements:
Three (3) requirements must be met to attain and use the SRES® designation:
1. Successful completion of the two-day SRES® Designation Course, including an 80% passing grade on the exam.
2. Maintain active membership in the National Association of REALTORS®
3. Maintain active membership in the SRES Council.
The first year membership in the SRES Council is included in the SRES Designation Course fee. However, every year thereafter will require payment of annual dues of $99. Membership in Boomer AuthorityTM is always free.
For information on the course outline and learning objectives, click here.
Display the Badge of Distinction with Pride on your Blog or Website
SRES Designation Badge
Upon certification, you will be authorized to display on your web site or blog this distinctive badge recognizing your professional status and association with SRES and Boomer AuthorityTM.
Your Boomer AuthorityTM Optimized Landing Page
Below are the key components for the creation of your custom landing page:
1. Professional profile - You may use as many words as needed with embedded links, photos & a thumbnail. Visit a typical Optimized Landing Page on Boomer AuthorityTM HERE.
2. Service offer - An explanation of the offer, fees, how will you deliver your service (i.e. telephone, conference call, webinar, in-person, etc), etc.
3. Area of real estate expertise - (i.e. town, city, etc.)
4. Upload pictures and video to your personal page.
Third-Part Application & Widgets
Boomer AuthorityTM has many useful applications to help promote your services: you may upload videos, third-party widgets, photos, RSS Feed your blog or radio show, and much, much more. Visit the Applications available to you right from your Profile Page. And, of course, you may edit your Profile Page on-demand 24/7. There is no cost for third party applications.
If you have authored a book, you may have it listed for free and available for purchase at the Boomer AuthorityTM [Book Store].
Already Have SRES Designation
You immediately qualify for membership in Boomer AuthorityTM if you have already successfully completed the SRES Designation program. Learn more about joining Boomer AuthorityTM click here.